By all indications, Jurassic World toys continue to be a huge sales driver for Mattel. The company recently released first quarter financial results for 2019, noting growth that was primarily driven by their Action Figures/Building Sets/Games category. Jurassic World was specifically highlighted in this section, signifying the brand’s lasting impact on toy sales for Mattel.
This earnings release sent Mattel’s stock climbing and already has financial analysts feeling more optimistic about the toy industry’s health as a whole in the wake of Toys ‘R’ Us’ North American closure. This is excellent news for all toy collectors, and here at Collect Jurassic we’re excited that Mattel recognizes Jurassic’s continued potential as an evergreen toyline. While the toys are occupying a smaller footprint in stores for the time being, we’re expecting big things from Mattel’s Jurassic World toys going forward well into the next movie’s release.